Thursday 18 June 2015

What Kind of Thinker are You? Poll Data Summary

A discussion of the major modalities that form the distinctions of the questions can be found in a previous blog post: A Structural Model of Mind and Cognition. Discussion of the functioning and interaction of modalities and pathways of the model will be posted in the near future.

The poll data is presented in the table. The proportion of people’s preference for each is represented as a percentage in the bottom-left and top-right corners of each cell. The statistical probability of the Chi2 test is presented in the top-left corner and highlighted green if it is less than the benchmark of .05, and the total number of respondents to each distinction is presented in the bottom-right corner of each cell.


Results


Major Modality Distinctions


Statistically Significant Differences


Six out of ten of the distinctions were found to have a statistically significant difference in the proportions of people favouring them. These were for the following questions;

o    37.9% Emotions
§  Represents the Motivational Modality
o    62.1% Reasons
§  Represents the Orientational Modality

o    64.5% Quality
§  Represents the Motivational Modality
o    35.5% Details
§  Represents the Environmental Modality

o    68.3% Scenarious
§  Represents the Orientational Modality
o    31.7% Dialogues
§  Represents the Communicational Modality

o    80.8% Behaviour
§  Represents the Behavioural Modality
o    19.2% Communication
§  Represents the Communicational Modality

o    69.9% Actions
§  Represents the Behavioural Modality
o    30.1% Events
§  Represents the Environmental Modality

o    39.6% Words
§  Represents the Communicational Modality
o    60.4% Pictures
§  Represents the Environmental Modality

There was an overall trend in the distinctions that showed a statistically significant difference in people’s preferences. All of these distinctions showed a preference towards internal-management (or ‘top-down’) modalities over external-sensory modalities for thinking. Motivational and Orientational modality thinking were favoured over the external-sensory modalities of Communicational and Environmental. The Behavioural modality, which is theoretically both internal-management and external-sensory, was also generally favoured for thinking over the external-sensory modalities. Finally, between the external-sensory modalities, people generally favoured Environmental modality thinking over Communicational thinking.

Equivalent Distinctions


There was no overall difference in preference for the remaining four modalities, represented in these questions;

o    54.0% Motivation
§  Motivational Modality
o    46.0% Action
§  Behavioural Modality

o    50.5% Objectives
§  Orientational Modality
o    49.5% Steps
§  Behavioural Modality

o    50.4% Motivation
§  Motivational Modality
o    49.6% Message
§  Communicational Modality

o    55.7% Approach
§  Orientational Modality
o    44.3% Elements
§  Environmental Modality

People’s preferences were balanced for these distinctions; however the nominal trend was still towards internal-management modalities over external-sensory modalities.

Additional Exploration


Three questions about distinctions between major information processing routes, and a hypothetical difference between hemispheric lateralisation were also included. These were;

o    Internal-Management Modalities
o    Contextualising Information
o    76.4% Quality
§  Motivational Modality
o    23.6% Domain
§  Orientational Modality
o    p < .01
o    N = 55

o    Internal-Management Modalities
o    Specifying Information
o    52.3% Values
§  Motivational Modality
o    47.7% Principles
§  Orientational Modality
o    p = .63
o    N = 107

o    Hemispheric lateralisation
o    82.9% Possibility
§  Static-relational, Left-Hemisphere
o    17.1% Certainty
§  Dynamic-Referents, Right-Hemisphere
o    p < .01
o    N = 123

People showed a statistically significant preference for Motivational thinking for processing that involved broad contextual information, but no preference between Motivational and Orientational thinking for processing that involved specific instances or details. This result was somewhat in the opposite direction to the overall group preference for Orientational thinking when compared to Motivational thinking.

There was a significant preference for thinking that involved the application of fixed-relationships to find ‘possibilities’ when thinking. This style of information processing is hypothetically linked to the left-hemisphere due to hemispheric lateralisation and specialisation of language and communication which are characteristically relational following fixed syntactic patterns. Conversely, dynamic-referent thinking is characterised by fluidly applying fixed points of reference in search of ‘certainty’. This style of thinking is linked with the right hemisphere due to lateralisation and specialisation of spatial processing which is characteristically about coordinate reference points.

Discussion


People generally show a preference towards internal-management modalities for thinking, supporting the idea that internal-management modalities are critically involved for evaluation, planning, and the regulation of external-sensory modalities.

Between motivational and orientational modalities, the patterns of results suggested that people’s preferences for connected external-sensory modalities were different. People showed no preference between communicational thinking and motivational thinking, but did show a preference for motivational thinking over environmental thinking. Conversely, people showed no preference for environmental thinking and orientational thinking, but showed a preference for orientational thinking over communicational thinking. This juxtaposed arrangement is suggestive of different cognitive thinking styles and perhaps modality interconnectivity in cognition.

Whilst overall people showed a preference for Orientational thinking when internal-management modalities were compared, the direction of preference reversed when the comparison was for thinking about broad contexts. The number of respondents for this question however was relatively small compared to other questions (N = 55) which could suggest difficulties in the ease at which the question was understood. There was also no particular preference for either type of thinking for specific instances. Further investigation is required before conclusions can be drawn about processing pathways at the internal-management level.

The hypothetical question comparing left and right hemispheric thinking styles showed a strong and significant preference towards the left-hemisphere. The strength of this preference approached the population statistic of handedness (10% left, 90% right), and even closer if mixed-handedness is considered (5-6% of the population). This result supports the utility of the question, and the general proposition of left-hemispheric dominance in the population.

Overall, preferences were fairly evenly spread across the various modality distinctions made. This even spread of preferences supports the utility of modality based thinking distinctions for measuring personality.

Limitations


Ipsative, forced-choice, poll data is fairly insensitive in that it does not measure the extent of individual’s preferences or biases. It is possible that some of the proportions in preference could disappear or be reduced if people had the option to answer with ‘a balance of the two’. As such, this data and results can be little more than suggestive, utilisable only for qualitative and anecdotal purposes.

Further limitations that arose, judged by comments made by respondents, are that the framing and wording of these distinctions could affect people’s preferences. For example, questions oriented towards thinking about the ‘self’ could incur different preferences compared to thinking about ‘others’ or thinking about subjects that are not to do with people at all. The social attractiveness of some word labels, e.g., ‘Quality’ and ‘Behaviour’, also appeared to be associated with stronger preferential bias from the group.

Conclusions


Suggestive evidence for the existence of cognitive styles based on distinctive profiles for internal-management and external-sensory thinking was found. These styles may follow the conceptual distinction between ‘explorers’ (motivational preference, opportunistic and focused on the environment) and ‘planners’ (orientational preference, directive and focused on communication) - following the exploratory-exploitative decision making strategy that is outlined in the broader research literature. Future investigation should include measures of strength of preference and focus on interrelationships between preferences within individuals. Results from a short-form pilot questionnaire that included these elements will be presented in the near future.

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